Upgrade your laundry routine with Rustic Strength's Plant-Based Laundry Detergent, a concentrated and eco-friendly formula that delivers a powerful clean without harsh chemicals.
Designed to be gentle on sensitive skin and safe for all machines, this biodegradable detergent is a sustainable alternative that is tough on dirt but kind to your fabrics and the planet.
Key Features:
- Hypoallergenic Formula: Made to be gentle on sensitive skin, this detergent is free from a wide range of common irritants and toxins.
- HE Safe & Concentrated: This high-efficiency (HE) washing machine safe formula is highly concentrated, requiring only half the amount of conventional detergents.
- Biodegradable Ingredients: Unlike many leading "natural" brands, this detergent is 100% biodegradable and free from irritating saponified oils that can leave residue on clothes.
- Toxin & Irritant-Free: Formulated without SLS, SLES, ethoxylated alcohol, petroleum, parabens, phthalates, bleach, phosphates, chlorine, triclosan, or dyes.
How to Use: Use half the amount of this concentrated detergent that you would with a conventional brand. Suitable for both top-loading and HE washing machines.

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